Our research


What triggers our creative thoughts

Cognitive (C): 

  • Focused minds that usually develop their ideas through a deep and conscious analysis of the situation. rather than relying on feelings. Cognitive thinkers usually have more talent for adaptation and improvement than creation.

Emotional (E):

  • Intuitive minds that base their ideas on perceptions and feelings regarding a situation rather than making sense of it. Emotional thinkers usually have more talent for creation than adaptation.


How we connect our ideas to create meaning.

Sequential (S):

  • Methodic and practical thinkers who analyze situations in a step-by-step manner. Their ideas flow better when they remain focused.

Random (R):

  • Dynamic and curious thinkers who are under constant brainstorming. Their ideas come and go in a random order, and at random times, regardless of them being concentrated or not.


How we express our ideas

Logical (L): 

  • Down-to-earth reasoning focused on rationality and rules. They express their thoughts logically and prioritize realistic solutions in the present.

Theoretical (T):

  • Idealistic and expressive approach focused on possibilities. These creative thinkers prioritize future solutions and goals.



Our approach when processing information

Atomistic (A):

  • Detail-oriented and analytical approach that prioritizes the process over the result. We use it to break down events into smaller elements to measure each one of them separately.

Holistic (H):

  • Goal-oriented and straight-forward approach that prioritizes the result over the process. We use it to understand the big picture and how the events are connected.

Discover how your creativity works